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Once your website is created, and you're waiting for new business to be generated from
your investment, how do web viewers find your site? If you give them your web address,
that's one thing, but what about all those potential customers that are searching the web
for a business like yours? How can they find you? The search engines (like Google, Yahoo,
Bing, etc.) control this. These search engines have a process that ranks the validity of your
website. The higher ranking your website is given, the more likely you will be to show up on
page 1 of the search engine results.
If you are concerned with your ranking by search engines,
you will want to have your website created with Search Engine Optimization (SEO) in mind.
SEO may be a topic some business owner's consider overly technical and don't want to spend
time understanding. That's fine - we'll take care of the process for you. SEO requires your
website programmer to understand the search engine algorithms and make sure your website meets
high ranking standards. It's important for you to know that "Page 1 Status" cannot be guaranteed
by any programmer, it can only be optimized. Be alerted to anyone who says differently.
The search engine algorithms are constantly modified and are a method used to keep hackers from
having websites displayed that are not relevant to your search criteria. Although the search
engine algorithms do change, there is certain criteria used that never changes.
This list of criteria is extensive and well researched. Some of the criteria require specific
programming of your site, while other criteria involve the content displayed on your pages. We
can guide you through the process to ensure your site is optimized to your satisfaction.
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